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Caked

2022
Shenzhen

○ Branding
○ Menu Design
○ Logo Design
○ Package Design
○ Photo Shooting
○ Scene setup
○ Style Directing
○ Photo Editing


Brand concept
Caked is a celebration of indulgence and simplicity, where each cupcake tells a story of sweetness and joy. Our brand essence centers around creating a visual identity that is bold and inviting, embodying the irresistible charm of the cupcakes within.

Logo design
The Caked logo is a visual feast, embodying boldness and simplicity. A timeless serif font communicates clarity and confidence, making a bold statement akin to the straightforward pleasure of indulging in a cupcake. The logo beckons patrons to embark on a delightful journey through the delectable offerings of Caked.

Color Palette
Dreamy light blues and rich chocolate tones create a palette that mirrors the enchantment of Caked's cupcakes. The light blue hues evoke a sense of sweetness and whimsy, while the chocolate tones add richness and sophistication. This palette sets the stage for a dreamy and delightful cupcake experience, inviting patrons to indulge in a world of sweet enchantment.

Photography style
Our photography style captures the irresistible allure of Caked's cupcakes. Vibrant shots showcase the dreamy light blues and rich chocolate tones, inviting patrons to savor the visual feast before indulging in the delectable treats. The visuals serve as a tantalizing preview to the sweetness that awaits within the cupcake haven.



Tuesday Oct 5 2021