Testina
2020Hong Kong
○ Branding
○ Menu Design
○ Logo Design
○ Uniform Design
○ Creative Direction
Brand concept
Testina encapsulates the essence of authentic Italian dining, infusing the dynamic culinary spirit of Milan into every dish. Behind this culinary masterpiece is the expertise of the owners of Trippa Restaurant in Milan, lending a touch of authentic Italian flavor to the heart of Hong Kong. Our brand essence is rooted in the legacy of Trippa Restaurant, promising a gastronomic journey that transcends continents and brings the warmth of Milanese trattorias to the bustling cityscape of Hong Kong.
Logo design
The Testina logo typography mirrors the iconic style of Trippa Restaurant, evoking the charm of vintage Italian restaurant signages. This visual continuity not only pays homage to the Milanese culinary legacy but also creates a seamless connection between the two establishments. The logo typography stands as a testament to the authenticity and timelessness of Testina's culinary offerings.
Color palette
The warm green and mustard yellow color palette transports patrons to the heart of a Milanese trattoria. These quintessential hues, reminiscent of traditional Italian interiors, add a touch of nostalgia and create an inviting ambiance. The colors celebrate the warmth and conviviality that define the Milanese dining experience, making Testina a welcoming haven in the heart of Hong Kong.
