Chickadee
2019Shenzhen
○ Branding
○ Logo Design
○ Menu Design
○ Package Design
○ Photo Shooting
○ Scene Setup
Brand concept
Step into Chickadee, where authenticity is the main ingredient, and every bite is a proof to genuine craftsmanship. This is more than a culinary adventure; it's a journey into the heart of tradition and passion.
Logo design
Chickadee is owned by Magpie group, an F&B group that has venues named after birds. Hence, at the core of our visual identity lies a hand-drawn bird, a symbol of authenticity and comfort. The bird is a crafted expression of the bakery's dedication to delivering an experience that feels personal, like a cherished family recipe. The soft curves and detailed strokes evoke a sense of warmth, while the bird signifies the freedom to savor traditional delights.
Color palette
Drawing inspiration from the warm tones of nature, we've curated a palette of comforting beige and rich brown. These earthy hues embody the warmth of freshly baked goods, creating a visual symphony that resonates with the bakery's commitment to quality.
![](https://freight.cargo.site/t/original/i/407aec095d80145419ed0da135c5cf5a9a87d8a96bbf90dd07897fa51dffd5a4/IMG_2664.jpg)
![](https://freight.cargo.site/t/original/i/252fca9171162cb1b9ba9a448c83732f3edb04273b7a62cdcda811de79438de1/IMG_2154.jpg)
![](https://freight.cargo.site/t/original/i/d3a56e3b27bf1a9797ddb060754111427c376d95f42602a96546a95789ced122/IMG_1995.jpg)
![](https://freight.cargo.site/t/original/i/d68dd12321aaa39f0c1150dfebf01eaa759aa2de7fba60bbb6f6b74d7d5c4a32/sandos-tower.png)
![](https://freight.cargo.site/t/original/i/72dd6de500b813144d9cff5a0c26112ad87cf959f69d742bd207814bf2cbe9f7/IMG_2317.jpg)
![](https://freight.cargo.site/t/original/i/e560e1c975aef9ee325c508c8e3152d00d468a02959194f827592d4a3fb8379b/IMG_2679.jpg)