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Cream Story

2023
Shenzhen

○ Branding 
○ Logo Design 
○ Package Design
○ Scene Setup
○ Creative Direction


Brand concept
Cream Story, an Italian gelato store located in the vibrant city of Shenzhen, embodies the essence of an Italian gelato experience, where every scoop tells a tale of craftsmanship and flavor. Our brand essence revolves around the fusion of tradition and innovation, inviting patrons to indulge in the rich textures and delightful flavors of artisanal gelato.

Logo design
The Cream Story logo is a masterpiece that marries tradition and creativity. The refined and gentle typography draws inspiration from the signages of old Italian stores, adding a touch of nostalgia. The logo symbol is ingeniously crafted using the letters C, A, and S, forming the silhouette of a gelato cone. This dual representation not only celebrates Cream Story's initials but also conveys the delightful essence of the store.

Color palette
Drawing inspiration from the luscious world of gelato, Cream Story's color palette is a symphony of blue tones reminiscent of berries and cream hues. The deep blues evoke the richness of berries, while the cream tones add a sense of indulgence. This palette not only captures the visual allure of gelato but also sets the stage for a delightful and inviting ambiance.

Branding and interiors
The waves in the interior design and branding collaterals take direct inspiration from the gelato display. Mimicking the wavy and creamy shapes found in the gelato itself, these design elements create a visual continuity that harmonizes the overall brand experience. The undulating waves celebrate the texture and playfulness of gelato, inviting patrons to immerse themselves in a visual and sensory journey.


Tuesday Oct 5 2021