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Trilogy

2023
Hong Kong

○ Logo Design
○ Merch Design
○ Uniform Design


Brand concept
The Trilogy is an elevated venue nestled on the 26th and 27th floors of the iconic H Code building in the vibrant heart of Central, Hong Kong. The Trilogy is not just a venue; it's an immersive experience, housing three distinct spaces that redefine nightlife sophistication: Keyz (nighclub), Wav (rooftop lounge), and Ella (New Orleans inspired speakeasy bar).With a blend of glamour, innovation, and exclusivity, each venue within The Trilogy offers a unique and immersive experience. Our brand essence revolves around the synergy of these three distinct spaces, creating a seamless flow of energy and excitement.

Logo design
The Trilogy's visual identity centers around a sleek and contemporary logo featuring a three-lined T shape. This elegant design symbolizes the trio of venues—Keyz, Wav, and Ella—within The Trilogy. The intertwining lines create unity and flow, capturing the seamless transition between spaces. The gold and black color palette adds an element of luxury and sophistication, elevating the brand's aesthetic to new heights.

Color palette
Inspired by the upscale atmosphere of Hong Kong's Central district, our color palette seamlessly blends sleek gold and sophisticated black. The incorporation of gold elevates the visual language, exuding opulence and refinement. This combination creates a modern and luxurious backdrop, setting the stage for an immersive and unforgettable nightlife experience.


Keyz

2023
Hong Kong

○ Logo Design
○ Menu Design
○ Merch Design



Brand concept
Nestled in the heart of Central nightlife, KEYZ embodies the essence of a nightlife sanctuary, where the play of lights, music, and energy converge into a harmonious experience. Our brand essence revolves around the pulsating vibrancy of a nightclub, capturing the rhythm of the night and the anticipation of unforgettable moments.

Logo design
At the core of KEYZ's visual identity is a logo that seamlessly blends a key with the letter K. This fusion represents the unlocking of an electrifying experience within the nightclub. The vivid purple and blue color palette, inspired by nightclub lights, adds a sense of mystique and energy to the design. The bold and sleek font choice complements the logo, creating a visual language that reflects the contemporary and dynamic nature of the nightclub.

Color palette
Drawing inspiration from the mesmerizing lights that define the nightclub atmosphere, KEYZ's color palette is an electrifying combination of vivid purple and electric blue. These colors mirror the play of lights on the dance floor, creating an ambiance that is both energetic and alluring. The palette sets the stage for an immersive and vibrant nightlife experience.

Wav

2023
Hong Kong

○ Branding
○ Menu Design
○ Logo Design
○ Merch Design



Brand concept
Situated amidst the cityscape, Wav is an exquisite rooftop bar that stands as an urban oasis, a heaven known as the "urban beach lounge."
Wav captures the essence of a coastal escape within the urban sprawl. This rooftop bar promises an unparalleled experience, blending the urban sophistication of a lounge with the laid-back vibes of a beach getaway. Our brand essence revolves around the harmony of sunset hues, oceanic blues, and the pulsating energy of an urban rooftop.

Logo design
At the heart of WAV's visual identity is a modern reinterpretation of a sun, palm tree, waves, and sunset, seamlessly blended into a contemporary icon. This logo reflects the convergence of elements that define WAV—an urban beach lounge where the sun meets the sea. The bold and refined font choice adds a touch of sophistication, creating a visual language that echoes the dynamic energy of the rooftop bar.

Color palette
Drawing inspiration from the breathtaking colors of a sunset, WAV's color palette embraces warm oranges and the deep blues of the sea where the sunset reflects. These hues create a visual symphony that mirrors the transition from day to night, evoking the captivating beauty of a coastal twilight. The colors are a celebration of warmth, serenity, and the urban beach experience.
Tuesday Oct 5 2021